THROUGHOUT THIS ARTICLE:
 = AVOID USING THIS !
= USE THIS INSTEAD, AS APPROPRIATE.
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| General Strategies |
The intent of this [article] is to highlight a few areas where we still find exclusivity or
a sense of hierarchy in the use of language to place one group of people below others, creating
or perpetuating negative social stereotypes.
Given the spirit of inclusivity in our culture, some suggestions are provided here to avoid
derogatory language. The examples are by no means comprehensive, but serve to remind us of
areas where language discrimination still exists and causes unnecessary misunderstandings in
our daily communication with the general public. The spirit of the "title" can be summed up
in three general principles:
- Don't single out a person's sex, race, ethnicity, or other personal traits or
characteristics (such as sexual orientation, age, or a disability) when it has no direct
bearing on the topic at hand. In other words, don't create or promote stereotype based
on unavoidable human characteristics.
- Be consistent in your description of members of a group: Don't single out women to
describe their physical beauty, clothes or accessories or note a disabled person's use
of an aid, or refer to the race of the only minority in a group unless it is at that
individual's request.
- Keep in mind that use of inclusive language is for general cases. Direct requests
by individuals take precedence over general rules (e.g., Mrs. John Doe requests that her
own name not be used).
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| Disabilities |
Unless your writing is specifically focused on disabilities, avoid singling out one
individual's disabilities simply for the sake of identification.
- Avoid using words that imply victimization or create negative stereotypes. E.g.,
don't use descriptors such as "victim" or "sufferer" for someone with
a disease, just identify the disease. Avoid using words such as "Poor," "unfortunate,"
or "afflicted."
- Don't say "courageous" when you can say "successful" or
productive."
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| Gender-Neutral Language |
Some general guidelines to follow are:
- Degender, don't Re gender (e.g., degender chairman to chair,
don't regender it to chairwoman).
- Create gender-neutral terms: convert adjectives to nouns by adding ist (e.g.,
active: activist).
- Replace occupational terms containing man and boy, if possible, with
terms that include members of either gender.
- Avoid occupational designations having derogatory -ette and -ess endings.
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| Traditionally Exclusive Domains: Sports and Home Life |
Be especially mindful of using gender-free terms in writing or talking about traditionally
male or female activities.
- Let language usage reflect the fact that both men and women are involved with sports
and home life. Examples:
 sportsmanship |
fair play, team play, sporting attitude |
 crewmen |
crew, crew members |
 housewife |
homemaker, house spouse, parent, caregiver
(or shopper, customer, etc.) |
 mothering |
parenting |
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| Names and Titles |
When Mr. is used, Ms, is the equivalent. Use Ms. to
designate both a married and unmarried woman. A woman should be referred to by name in the
same way that a man is. Both should be called by their full names, by first or last name
only, or by title.
 Miss Lee, Ms. Chai and Mrs. Feeney
 Ms. Lee, Ms. Chai and Ms. Feeney or Lee, Chai and Feeney
 Governor Burns and Ana Kahanamoku
 Governor Burns and Representative Kahanamoku
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| Salutations in Letters |
If the name of the addressee is unknown, start the letter immediately without a saluation.
Alternatively, especially in letters of recommendation or memos not addressed to a specific
person, start with "To Whom It May Concern."
 Dear Sir/Madam/Gentlemen:
 Aloha: (Use only in Hawaii.)
 Dear Customer/Colleague/Subscriber:
 Dear Editor/Manager/Account Executive/(other job title):
 Dear Representative/Senator/Delegate/(other elected or honorary title):
 Dear Friend(s):
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| Pronouns |
Avoid the pronoun he when both sexes are included. Alternative approaches are:
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| More Do's and Don'ts |
The following assumptions are obsolete and should be avoided:
Describe the appearance of a woman only in circumstances in which you would describe the appearance
of a man.
 The attractive well-dressed interior minister fielded questions from reporters.
 The interior minister fielded questions...
Do not report the marital status of a woman or a man, unless marital status is the subject of the story.
 Divorcee Judy Petty lost her bid to unseat Representative Wilbur Mills..
 Candidate Judy Petty lost her bid...
An employed person should be identified by his or her occupation, when relevant. Do not use the terms "homemaker" or
"mother" unless his or her homemaking role and family relationship, respectively, are the subject of discourse.
 Mrs. Marion Chong, wife of Dr. Allan Chong, gave a report on recent zoning
 variances.
 Marion Chong (and her title, if she has one) gave a report on...
Use title, terms and names in parallel construction, with females mentioned first sometimes to avoid stereotyping.
 Man and wife.
 Wife and husband... (or husband and wife).
Do not use the term "conflict" when reporting on or referring to "domestic violence."
Avoid stories that emphasize exceptions to stereotypes (example: John Kealoha is glad his
mother-in-law is visiting); and expressions that demean women (examples: women's work, woman
driver, sissy, old-maidish, spinsterish, womanish).
Avoid stories, photographs, captions, or phrases that make assumptions based on stereotypes:
 That the sole or primary interest of an unmarried woman is in "catching a man."
 That certain categories of women are shrewish or overbearing
 (examples: mothers-in-law, feminists).
 That certain categories of women are scatterbrained, incompetent, or excessively
 dependent upon men to manage their lives (examples: young, dizzy, pretty,
 or blond-haired women).
 That career women generally lack homemaking skills, do not have children, or are not
 good parents if they do have children.
 That men are brutish, violent, crude, harsh or insensitive.
 That women are fearful, squeamish, passive, dependent, weepy, frivilous, weak,
 shrewish, nagging, easily defeated, hysterical, scatterbrained.
 That only welfare women are single mothers.
 That men have no parenting, nurturing, or homemaking skills.
 That only minority males are violent or crude.
 That only lower class individuals are drug addicts.
 That certain ethnicities or races are fundamentally less capable than Caucasians; or that
 any race is superior to any other.
 That only persons with disabilities are dependent on others.
 That men are independent and women are dependent.
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| General Examples of Inclusive Language |
DON'T USE |
USE, AS APPROPRIATE |
| actress |
actor, performer |
| anchorman |
anchor, anchorperson |
| authoress |
author |
| average or common man |
average person, ordinary people, typical worker |
| bachelor or bachelorette |
single (or unmarried) man/woman |
| brotherhood (unless only men is meant) |
community, amity, unity |
| businessman |
executive, business person, manager, entrepeneur |
| cameraman |
camera operator, photographer, videographer |
| career girl |
professional woman |
| chairman, chairwoman |
chair (for both sexes) or chairperson |
| Chinamen |
the Chinese or Chinese |
| cleaning lady/woman, maid |
housekeeper, housecleaner, office cleaner |
| clergyman |
clergy, minister, priest |
| coed |
student |
| congressman |
member of Congress, representative, legislator, senator |
| councilman, councilwoman |
councilmember |
| craftsman |
craftsperson, artisan, crafter |
| draftsman |
drafter, drafting technicial |
| early man, caveman |
early humans, early societies |
| Esquire |
attorney at law, lawyer |
| executrix |
executor |
| fellow worker |
colleague, co-worker, peer |
| fireman |
firefighter |
| fisherman |
where appropriate: angler, fisher |
| forefathers |
ancestors, precursors, forebears |
| foreman |
supervisor |
| founding fathers |
the founders, pioneers |
| girl (over 18) |
woman, young woman |
| gal or girl Friday |
assistant or secretary |
| gentlemen's agreement |
personal agreement, informal contract |
| great men in history |
great figures in history, people who made history, historical figures |
| handicapped |
person with disability |
| heroine |
hero |
| hostess |
host |
| hula girl |
hula dancer |
| insurance man |
insurance agent |
| lady doctor |
doctor, physician |
| layman |
layperson, lay, laity, lay person, lay member |
| mailman, postman |
mail carrier, letter carrier, postal worker |
| male nurse |
nurse |
| (to) man |
to staff, to run, to operate |
| man and his world |
world history, history of peoples, humans and their world |
| manhood |
adulthood, maturity |
| man-hours |
work hours, staff hours, hours worked, total hours |
| manhunt |
a hunt for... |
| mankind |
humanity, human race, human beings, people, human family, humankind |
| man-made |
artificial, hand-made, of human origin, synthetic, manufactured, crafted, machine made |
| manned flight |
piloted flight |
| man-on-the-street |
ordinary person, ordinary citizen, average voter, average person |
| manpower |
work force, human resources, labor force, human energy, personnel, workers |
| man's achievements |
human achievements |
| man-sized job |
big or difficult (job), requiring exceptional abilities |
| men of science |
scientists |
| middleman |
go-between, liaison, agent |
| Mr. Chairman! Madam Chairwoman! |
Chair! (for both sexes) |
| one-man band or show |
soloist, performer, artist, individual, individual show |
| Oriental |
Asian, Asian-American or specify ethnicity if appropriate |
| poetess |
poet |
| policeman |
police officer |
| primitive man |
primitive people, primitive humans, a primitive |
| repairman |
repairer, repair person |
| right hand man |
assistant, helper, second in command |
| rise of man |
rise of the human race or humanity, rise of civilization, rise of culture |
| salesman |
sales person, sales representative, salesclerk, seller, agent |
| salesmen |
sales personnel, sales staff, sales people/person |
| sexual preference |
sexual orientation |
| showman |
performer |
| spinster |
single (or unmarried) woman |
| spokesman |
representative, spokesperson |
| statesman |
official, diplomat |
| tradesman |
shopkeeper, trader, merchant, entrepeneur, artisan |
| tradesmen |
trades people, tradespersons |
| weatherman |
forecaster, weathercaster |
| woman lawyer |
lawyer |
| working man |
workers, typical worker |
| workman |
worker, laborer, employee |
| workman like |
competent |
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The primary mission of the Media Task Force of the Honolulu County
Committee on the Status of Women is to promote gender equity in the media. This updated
[article] is primarily based on "Do's and Don'ts for Non-sexist Language" which was
originally adapted from the 1985 revision of Women, Men and the Changing Language, a
brochure produced by the Media Task Force. Therefore, the emphasis of the [article] -- as
reflected in the many examples provided -- is on degendering the English language. The
[front page] art is from the original publication and was generously provided by David Friedman.
Editors for the 1988 edition include: John Defrancis, Laudra B. Eber, Gerald H. Ohta, Katsue
Akiba Reynolds. The 1998 editors: Dineh Davis, Ruth Lieban, Gerald H. Ohta, Anne Sing, Hiroyuki
Nagahara, Grace Tsutaoka, and Thelma McLachlan. For additional copies of this brochure, send
a stamped, self-addressed envelope to: Patti Cook, 715 South King Street, Room 311, Honolulu,
HI 96813. |