SITE DEVELOPMENT WORK SHEET
The work sheet adapted from material created by Dr. Jon Blumhardt, Director, Honolulu Community College Educational Media Center. All rights reserved. Reprinted here with permission.

If you are intending to go online with an Internet course, there are several issues that you should consider during the pre-development process -- content and issues items which a site developer needs in order to develop a site in the most efficient manner. If you look at the latest trends in the Wall Street Journal, you can clearly see that there has been a significant increase in the number of online courses. Now is the time to initiate and implement online courses. More and more people are becoming connected everyday, and more and more people are using the Internet to get immediate access to college courses. Don't delay ... don't get left in the dust by the competition... Be the first in your discipline to establish an Internet site.

ITEM LIST

GENERAL ISSUES:

  1. What do you wish to name your site?

  2. What is your URL (Universal Resource Locator)?

  3. Which Internet Service Provider do you want to use (Pacificmall.com is highly recommended because of their daily number of hits, tracking of site usage, and aggressive internet marketing strategies)?

  4. What is the overall purpose or objective of your site? (Informational, order brochures, setup meetings, buy on-line, advertisement, announce specials???)

  5. What is your product or service?

  6. Who are your target customers?

  7. How do you plan to advertise on-line/off-line?

    (developed an integrated marketing strategy which employs both forms of marketing in a mutually supportive manner)

  8. Why would potential customers perfer an Internet Site over other mediums?

  9. What advantages can you offer for the Internet Site over a more traditional approach?

  10. What options are you going to give your customers regarding how to obtain services or get more information?

  11. Any secure financial transctions via the Internet involved?

  12. If so, how will you process orders?

  13. What information do you plan to display on-line?

  14. Who will write or compile the information or promotional copy?

  15. Who will design the overall look and theme of the site?

  16. What graphic elements will be used? (buttons, navigational elements, image maps, pictures, animations, video, tables, forms)

  17. When do you want the project to start and end?

  18. What are the costs involved? Best and worst possible case scenerio.

  19. How will the payment to the developer be handled?

  20. Who will be responsible for the day-to-day management of the site and responding to client inquiries?

  21. Who will be responsible for upgrades to the site?

  22. List 15 adjectives that describe your site.

PROCEDURE

I. ESTABLISH SITE DEVELOPMENT TEAM

  1. TEAM LEADER NAME:

  2. SITE DEVELOPER NAME:

      Options:

    1. Final Recommendations:

  3. GRAPHIC ARTIST(S)

    1. Options:

    2. Final Recommendations:

  4. INTERNET ACCESS SERVICE PROVIDER (ISP)

    1. Options:

      - Use existing Information Systems Server

      - Use Outside Systems Server

      - Host Site with ISP that also runs dial-up access

      - Host Site with ISP that uses server to server access

      External Dial-up ISP required

    2. Final Recommendations:

  5. INFORMATIONAL RESEARCHERS:

    1. Options:

    2. Final Recommendations:

  6. CLERICAL SUPPORT

    1. Options:

    2. Final Recommendations

  7. OTHER TEAM MEMBERS:

    (List) (Function)

  8. CHECK REFERENCES OF TEAM MEMBERS

  9. SECURE LETTERS OF AGREEMENT (NON-DISCLOSURE)

  10. DEVELOP OPERATING BUDGET

II. DESIGN PROCESS

  1. DESIGN ELEMENTS (the following elements are required for this site)

    ( ) Home Page

    ( ) Additional Pages

    ( ) Banner and Logo (describe appearance, give examples)

    ( ) Title of Organization or Site

    ( ) URL Address

    ( ) Domain Name (may need to apply for one) cost is $100 for 2 years

  2. ITEMS ON MAIN MENU

  3. ITEMS ON FIRST SUB-MENU

  4. ITEMS ON SECOND SUB-MENU

  5. ITEMS ON THIRD SUB-MENU

  6. ITEMS ON FOURTH SUB-MENU

  7. ITEMS ON FIFTH SUB-MENU

  8. ITEMS ON SIXTH SUB-MENU

  9. ITEMS ON SEVENTH SUB-MENU

  10. ITEMS ON EIGHTH SUB-MENU

  11. ITEMS ON NINTH SUB-MENU

  12. ITEMS ON TENTH SUB-MENU

  13. CUSTOMER SERVICE INFORMATION LINK (INFORMATION TO BE DISPLAYED)

  14. LOCATION AND PURPOSE OF HELP LINKS:

  15. LOCATION AND PURPOSE OF HYPERTEXT LINKS

  16. GENERAL OVERALL CONTENT OF TEXT INFORMATION TO APPEAR ON EACH PAGE (create hard copy folders and manila files)

    page 1

    page 2

    page 3

    page 4

    page 5

    page 6

    page 7

    page 8

    page 9

    page 10

  17. GRAPHICS TO BE INCORPORATED

  18. DOWNLOADABLE FILES TO BE INCORPORATED

    (COMPRESSION FORM)

  19. SEARCHABLE DATABASES TO BE INCORPORATED

  20. ORDER FORMS/OTHER FORMS

    ( ) yes

    ( ) no

    E-mail only

    Common gateway interactive scripting required for data base?

  21. FOREIGN LANGUAGE CONVERSION

    ( ) Yes

    ( ) No

  22. ANIMATION SEQUENCES (89a .Gif format)

    ( ) yes

    ( ) no

  23. PHOTOGRAPHS

    - hard copy (scan required)

    - digital camera (arrange photo session)

    - digital file copy

  24. VIDEO CLIPS

    ( ) yes

    ( ) no

    1. client activated

    2. executes at download as a streaming image

  25. SOUND CLIPS

    1. client activated

    2. executes at download as a background sound

  26. LINKS: TO OTHER SITES INTERNALLY WITHIN SITE STRUCTURE

    1. identify

  27. ADVERTISING PLAN

    1. develop

  28. COMPUTER EQUIPMENT TO BE PURCHASED

  29. INFO SITE OR PRODUCT SALES SITE

  30. TARGET CUSTOMERS OR CLIENTS

  31. ADVERTISING OPTIONS ON THE INTERNET

  32. ADVERTISING OPTION OFF THE INTERNET

  33. OPTIONS FOR CLIENTS TO OBTAIN ADDITIONAL INFORMATION

  34. POINT OF CONTACT FOR HANDLING INQUIRIES

    (E-Mail Address)

  35. TEXT INFORMATION TO BE COMPILED BY:

    (List Names and topic areas)

  36. START DATE

  37. SCHEDULED TO GO PUBLIC DATE ON THE INTERNET

  38. FISCAL BREAKDOWN OF PRODUCTION COSTS

    - TOTAL ANTICIPATED COSTS (NOT TO EXCEED)

  39. PERSON RESPONSIBLE FOR DAY-TO-DAY MANAGEMENT OF SITE

  40. PERSON RESPONSIBLE FOR EVALUATION OF EFFECTIVENESS

  41. CRITERIA FOR DETERMINING SITE SUCCESS

  42. OTHER ITEMS

III. TECHNICAL ELEMENTS FOR DEVELOPMENT TEAM

  1. TYPE OF BROWSER SELECTED

    ( ) Netscape

    ( ) Microsoft Explorer

    ( ) Mosaic

    ( ) AOL

    ( ) Compuserve

    ( ) text

    ( ) Design for all types

  2. TYPE OF CONNECTION

    ( ) Ethernet

    ( ) Dial-up

  3. E-MAIL

    ( ) Eudora

    ( ) First Class

    ( ) Browser embedded

    ( ) other

  4. COMPRESSION SCHEME (Passing data and information)

    ( ) PK Zip (IBM)

    ( ) Stuffit (MAC)

    ( ) Other

  5. SETUP/TRAINING REQUIRED ON BROWSERS

    ( ) Yes

    ( ) No

  6. TELECOMMUNICATIONS CHARACTERISTICS DESIRED

    ( ) text and embedded graphics

    ( ) voice

    ( ) video conferencing

    ( ) collabora (synchronous and asynchronous modes)

  7. PHYSICAL CONFIGURATION REQUIRED ON COMPUTERS

    ( ) Yes

    ( ) No

    ( ) Train the Trainer Training Requuired

    ( ) Yes

    ( ) No

  8. ASSETS MANIPULATION TRAINING REQUIRED

    ( ) Yes

    ( ) No

    - Scanners

    - Digital cameras

    - Graphics (Photoshop, Paint Shop, GraphicsConvertor, other)

    - OCR (optical character recognition) P> - Video capture and Quicktime conversion to cross platform type

  9. COLLABORATION WITH EXISTING INTERNAL ORGANIZATION INFORMATION SYSTEMS PERSONNEL

    ( ) Yes

    ( ) No

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